{"id":511,"date":"2023-04-17T10:55:35","date_gmt":"2023-04-17T08:55:35","guid":{"rendered":"https:\/\/kevhoneyscarlett.com\/?p=511"},"modified":"2023-04-17T11:01:04","modified_gmt":"2023-04-17T09:01:04","slug":"cinq-conseils-pour-une-strategie-marketing-optimisee","status":"publish","type":"post","link":"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/","title":{"rendered":"Cinq conseils marketing pour organiser et structurer la communication d&rsquo;un \u00e9v\u00e9nement pour son client."},"content":{"rendered":"\n<p>      R\u00e9cemment <strong>j&rsquo;ai pu travailler sur les 10 ans de<mark style=\"background-color:#ffffff\" class=\"has-inline-color\"> <\/mark><a href=\"https:\/\/la-shaperie.com\/\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-luminous-vivid-orange-color\">la Shaperie<\/mark><\/a>,<\/strong> un Face concept store: barber ,opticien et coiffeur . Cette marque m&rsquo;a missionner pour <strong>retravailler leur image en suivant une ligne directive \u00ab\u00a0venez comme vous \u00eates\u00a0\u00bb.<\/strong> J&rsquo;ai pu <strong>d\u00e9finir une strat\u00e9gie de communication acc\u00e8s sur la diversit\u00e9 et l&rsquo;inclusion<\/strong>, telle avec un campagne de pub mettant en avant des artistes drags ou diff\u00e9rente texture de cheveux .<\/p>\n\n\n\n<p>     Ainsi j&rsquo;ai d\u00e9cid\u00e9 de vous partager<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> 5 piliers ( sur 15 )essentiels pour organiser et r\u00e9ussir un \u00e9v\u00e8nement.<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed alignleft is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqTWTl0PJYb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqTWTl0PJYb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqTWTl0PJYb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Kevhoney Scarlett (@kevhoney_s)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1. D\u00e9finir un plan de communication :<\/mark><\/span><\/strong>                                                  Avant tout, il est important de <strong>d\u00e9finir un plan de communication clair pour l&rsquo;\u00e9v\u00e9nement<\/strong>. Cela devrait inclure une strat\u00e9gie pour communiquer avec les participants, les partenaires et les m\u00e9dias. Il peut \u00eatre utile de diviser le plan en \u00e9tapes, en d\u00e9finissant les dates et les canaux de communication pour chaque \u00e9tape. <\/p>\n\n\n\n<p>                                                                                        <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><span style=\"text-decoration: underline;\">Tips:<\/span> Des documents communs \u00e0 tous.<\/mark><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">2. Utiliser les r\u00e9seaux sociaux :<\/mark><\/span><\/strong>                                              Les r\u00e9seaux sociaux sont un outil pr\u00e9cieux pour promouvoir un \u00e9v\u00e9nement. Il est important de <strong>choisir les bons canaux sociaux pour votre public cible<\/strong>, de cr\u00e9er des hashtags uniques et de planifier une strat\u00e9gie de publication r\u00e9guli\u00e8re pour susciter l&rsquo;int\u00e9r\u00eat et l&rsquo;engagement des participants.     <\/p>\n\n\n\n<p>                                                                                     <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><span style=\"text-decoration: underline;\">Tips :<\/span> Commencer \u00e0 publier r\u00e9guli\u00e8rement 1 mois avant la date butoir 1 \u00e0 2 post; puis la semaine de l&rsquo;\u00e9v\u00e9nement tous les jours<\/mark><\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CoW8zxrsU1k\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CoW8zxrsU1k\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CoW8zxrsU1k\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Kevhoney Scarlett (@kevhoney_s)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">3. Utiliser le courrier \u00e9lectronique :<\/mark><\/span><\/strong>                                Le courrier \u00e9lectronique est un moyen efficace de communiquer avec les participants, les partenaires et les m\u00e9dias. Il est <strong>important d&rsquo;envoyer des courriers \u00e9lectroniques r\u00e9guliers pour tenir les gens inform\u00e9s de l&rsquo;\u00e9v\u00e9nement, de ses mises \u00e0 jour et des d\u00e9tails importants <\/strong>tels que les dates et l&rsquo;heure de d\u00e9but. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><span style=\"text-decoration: underline;\">Tips :<\/span> Utiliser un logiciel d&rsquo;envoi grouper pour \u00eatre rapide et efficace en peu de temps<\/mark>.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">4. Cr\u00e9er un site Web d\u00e9di\u00e9 :<\/mark><\/span><\/strong>                                        Un <strong>site Web d\u00e9di\u00e9 \u00e0 l&rsquo;\u00e9v\u00e9nement peut aider \u00e0 centraliser toutes les informations pertinentes sur l&rsquo;\u00e9v\u00e9nement<\/strong>. Il peut inclure des informations sur les orateurs, les sponsors, les horaires et les activit\u00e9s, ainsi que des formulaires d&rsquo;inscription et de contact. <strong>En bref centraliser toutes les informations et moyens de r\u00e9cup\u00e9rer des informations pertinentes \u00e0 sa strat\u00e9gie digitale en un endroit<\/strong> .<\/p>\n\n\n\n<p><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-purple-color\"><span style=\"font-weight: bold; text-decoration: underline;\">Tips:<\/span><b> Utiliser de sites qui r\u00e9f\u00e9rencie les \u00e9v\u00e8nements dans votre r\u00e9gion ou \u00e0 l&rsquo;international( on priorise la population locale, mais on ne <\/b><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">d\u00e9laisse pas le potentiel international).<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed alignleft is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Clt_cMMtCb3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Clt_cMMtCb3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Clt_cMMtCb3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Kevhoney Scarlett (@kevhoney_s)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">5. Collaborer avec les m\u00e9dias locaux :<\/mark><\/span><\/strong>                     Collaborer avec les m\u00e9dias locaux peut aider \u00e0 faire conna\u00eetre votre \u00e9v\u00e9nement \u00e0 un public plus large. Il est important de contacter les journalistes locaux et de leur envoyer des communiqu\u00e9s de presse r\u00e9guliers pour les tenir inform\u00e9s de l&rsquo;\u00e9v\u00e9nement. En outre,<strong> il est important de rechercher des opportunit\u00e9s de couverture m\u00e9diatique avant, pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement<\/strong>. <\/p>\n\n\n\n<p><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-purple-color\"><span style=\"font-weight: bold; text-decoration: underline;\">Tips:<\/span><b> Organiser une journ\u00e9e presse et entr\u00e9e en contact avec les <\/b><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">journalistes assez t\u00f4t.<\/mark><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>LE PLUS IMPORTANT<\/strong> <strong>dans un \u00e9v\u00e8nement r\u00e9ussi est le retour des invit\u00e9s<\/strong>&#8230;et si des invit\u00e9s oublie de filmer votre \u00e9v\u00e9nement c&rsquo;est que vous avez r\u00e9ussi votre challenge et que vous les avez fait s&rsquo;\u00e9vader le temps de quelques heures. Et puis votre photographe est la pour capturer ces moments. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Merci \u00e0 la Shaperie et aux Caves du Louvre de m&rsquo;avoir fait confiance. Merci \u00e0 tous les partenaires , clients et amis qui se joint \u00e0 l&rsquo;\u00e9v\u00e9nement<\/strong>.<\/p>\n\n\n\n<p>ET oui<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"> <\/mark><a href=\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/13\/photos-10-years-la-shaperie\/\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-luminous-vivid-orange-color\">les photos de l&rsquo;\u00e9v\u00e8nement c&rsquo;est par l\u00e0<\/mark><\/a><\/strong>&#8230; Avant de retrouver une vid\u00e9o r\u00e9cap sur cette soir\u00e9e anniversaire .<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9cemment j&rsquo;ai pu travailler sur les 10 ans de la Shaperie, un Face concept store: barber ,opticien et coiffeur . Cette marque m&rsquo;a missionner pour retravailler leur image en suivant une ligne directive \u00ab\u00a0venez comme vous \u00eates\u00a0\u00bb. J&rsquo;ai pu d\u00e9finir une strat\u00e9gie de communication acc\u00e8s sur la diversit\u00e9 et l&rsquo;inclusion, telle avec un campagne de pub mettant en avant des artistes drags ou diff\u00e9rente texture de cheveux . Ainsi j&rsquo;ai d\u00e9cid\u00e9 de vous partager 5 piliers ( sur 15 )essentiels pour organiser et r\u00e9ussir un \u00e9v\u00e8nement. 1. D\u00e9finir un plan de communication : Avant tout, il est important de d\u00e9finir un plan de communication clair pour l&rsquo;\u00e9v\u00e9nement. Cela devrait inclure une strat\u00e9gie pour communiquer avec les participants, les partenaires et les m\u00e9dias. Il peut \u00eatre utile de diviser le plan en \u00e9tapes, en d\u00e9finissant les dates et les canaux de communication pour chaque \u00e9tape. Tips: Des documents communs \u00e0 tous. 2. Utiliser les r\u00e9seaux sociaux : Les r\u00e9seaux sociaux sont un outil pr\u00e9cieux pour promouvoir un \u00e9v\u00e9nement. Il est important de choisir les bons canaux sociaux pour votre public cible, de cr\u00e9er des hashtags uniques et de planifier une strat\u00e9gie de publication r\u00e9guli\u00e8re pour susciter l&rsquo;int\u00e9r\u00eat et l&rsquo;engagement des participants. Tips : Commencer \u00e0 publier r\u00e9guli\u00e8rement 1 mois avant la date butoir 1 \u00e0 2 post; puis la semaine de l&rsquo;\u00e9v\u00e9nement tous les jours. 3. Utiliser le courrier \u00e9lectronique : Le courrier \u00e9lectronique est un moyen efficace de communiquer avec les participants, les partenaires et les m\u00e9dias. Il est important d&rsquo;envoyer des courriers \u00e9lectroniques r\u00e9guliers pour tenir les gens inform\u00e9s de l&rsquo;\u00e9v\u00e9nement, de ses mises \u00e0 jour et des d\u00e9tails importants tels que les dates et l&rsquo;heure de d\u00e9but. Tips : Utiliser un logiciel d&rsquo;envoi grouper pour \u00eatre rapide et efficace en peu de temps. 4. Cr\u00e9er un site Web d\u00e9di\u00e9 : Un site Web d\u00e9di\u00e9 \u00e0 l&rsquo;\u00e9v\u00e9nement peut aider \u00e0 centraliser toutes les informations pertinentes sur l&rsquo;\u00e9v\u00e9nement. Il peut inclure des informations sur les orateurs, les sponsors, les horaires et les activit\u00e9s, ainsi que des formulaires d&rsquo;inscription et de contact. En bref centraliser toutes les informations et moyens de r\u00e9cup\u00e9rer des informations pertinentes \u00e0 sa strat\u00e9gie digitale en un endroit . Tips: Utiliser de sites qui r\u00e9f\u00e9rencie les \u00e9v\u00e8nements dans votre r\u00e9gion ou \u00e0 l&rsquo;international( on priorise la population locale, mais on ne d\u00e9laisse pas le potentiel international). 5. Collaborer avec les m\u00e9dias locaux : Collaborer avec les m\u00e9dias locaux peut aider \u00e0 faire conna\u00eetre votre \u00e9v\u00e9nement \u00e0 un public plus large. Il est important de contacter les journalistes locaux et de leur envoyer des communiqu\u00e9s de presse r\u00e9guliers pour les tenir inform\u00e9s de l&rsquo;\u00e9v\u00e9nement. En outre, il est important de rechercher des opportunit\u00e9s de couverture m\u00e9diatique avant, pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement. Tips: Organiser une journ\u00e9e presse et entr\u00e9e en contact avec les journalistes assez t\u00f4t. LE PLUS IMPORTANT dans un \u00e9v\u00e8nement r\u00e9ussi est le retour des invit\u00e9s&#8230;et si des invit\u00e9s oublie de filmer votre \u00e9v\u00e9nement c&rsquo;est que vous avez r\u00e9ussi votre challenge et que vous les avez fait s&rsquo;\u00e9vader le temps de quelques heures. Et puis votre photographe est la pour capturer ces moments. Merci \u00e0 la Shaperie et aux Caves du Louvre de m&rsquo;avoir fait confiance. Merci \u00e0 tous les partenaires , clients et amis qui se joint \u00e0 l&rsquo;\u00e9v\u00e9nement. ET oui les photos de l&rsquo;\u00e9v\u00e8nement c&rsquo;est par l\u00e0&#8230; Avant de retrouver une vid\u00e9o r\u00e9cap sur cette soir\u00e9e anniversaire .<\/p>\n","protected":false},"author":1,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cinq conseils marketing pour organiser et structurer la communication d&#039;un \u00e9v\u00e9nement pour son client. - Kevhoney Scarlett<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinq conseils marketing pour organiser et structurer la communication d&#039;un \u00e9v\u00e9nement pour son client. - Kevhoney Scarlett\" \/>\n<meta property=\"og:description\" content=\"R\u00e9cemment j&rsquo;ai pu travailler sur les 10 ans de la Shaperie, un Face concept store: barber ,opticien et coiffeur . Cette marque m&rsquo;a missionner pour retravailler leur image en suivant une ligne directive \u00ab\u00a0venez comme vous \u00eates\u00a0\u00bb. J&rsquo;ai pu d\u00e9finir une strat\u00e9gie de communication acc\u00e8s sur la diversit\u00e9 et l&rsquo;inclusion, telle avec un campagne de pub mettant en avant des artistes drags ou diff\u00e9rente texture de cheveux . Ainsi j&rsquo;ai d\u00e9cid\u00e9 de vous partager 5 piliers ( sur 15 )essentiels pour organiser et r\u00e9ussir un \u00e9v\u00e8nement. 1. D\u00e9finir un plan de communication : Avant tout, il est important de d\u00e9finir un plan de communication clair pour l&rsquo;\u00e9v\u00e9nement. Cela devrait inclure une strat\u00e9gie pour communiquer avec les participants, les partenaires et les m\u00e9dias. Il peut \u00eatre utile de diviser le plan en \u00e9tapes, en d\u00e9finissant les dates et les canaux de communication pour chaque \u00e9tape. Tips: Des documents communs \u00e0 tous. 2. Utiliser les r\u00e9seaux sociaux : Les r\u00e9seaux sociaux sont un outil pr\u00e9cieux pour promouvoir un \u00e9v\u00e9nement. Il est important de choisir les bons canaux sociaux pour votre public cible, de cr\u00e9er des hashtags uniques et de planifier une strat\u00e9gie de publication r\u00e9guli\u00e8re pour susciter l&rsquo;int\u00e9r\u00eat et l&rsquo;engagement des participants. Tips : Commencer \u00e0 publier r\u00e9guli\u00e8rement 1 mois avant la date butoir 1 \u00e0 2 post; puis la semaine de l&rsquo;\u00e9v\u00e9nement tous les jours. 3. Utiliser le courrier \u00e9lectronique : Le courrier \u00e9lectronique est un moyen efficace de communiquer avec les participants, les partenaires et les m\u00e9dias. Il est important d&rsquo;envoyer des courriers \u00e9lectroniques r\u00e9guliers pour tenir les gens inform\u00e9s de l&rsquo;\u00e9v\u00e9nement, de ses mises \u00e0 jour et des d\u00e9tails importants tels que les dates et l&rsquo;heure de d\u00e9but. Tips : Utiliser un logiciel d&rsquo;envoi grouper pour \u00eatre rapide et efficace en peu de temps. 4. Cr\u00e9er un site Web d\u00e9di\u00e9 : Un site Web d\u00e9di\u00e9 \u00e0 l&rsquo;\u00e9v\u00e9nement peut aider \u00e0 centraliser toutes les informations pertinentes sur l&rsquo;\u00e9v\u00e9nement. Il peut inclure des informations sur les orateurs, les sponsors, les horaires et les activit\u00e9s, ainsi que des formulaires d&rsquo;inscription et de contact. En bref centraliser toutes les informations et moyens de r\u00e9cup\u00e9rer des informations pertinentes \u00e0 sa strat\u00e9gie digitale en un endroit . Tips: Utiliser de sites qui r\u00e9f\u00e9rencie les \u00e9v\u00e8nements dans votre r\u00e9gion ou \u00e0 l&rsquo;international( on priorise la population locale, mais on ne d\u00e9laisse pas le potentiel international). 5. Collaborer avec les m\u00e9dias locaux : Collaborer avec les m\u00e9dias locaux peut aider \u00e0 faire conna\u00eetre votre \u00e9v\u00e9nement \u00e0 un public plus large. Il est important de contacter les journalistes locaux et de leur envoyer des communiqu\u00e9s de presse r\u00e9guliers pour les tenir inform\u00e9s de l&rsquo;\u00e9v\u00e9nement. En outre, il est important de rechercher des opportunit\u00e9s de couverture m\u00e9diatique avant, pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement. Tips: Organiser une journ\u00e9e presse et entr\u00e9e en contact avec les journalistes assez t\u00f4t. LE PLUS IMPORTANT dans un \u00e9v\u00e8nement r\u00e9ussi est le retour des invit\u00e9s&#8230;et si des invit\u00e9s oublie de filmer votre \u00e9v\u00e9nement c&rsquo;est que vous avez r\u00e9ussi votre challenge et que vous les avez fait s&rsquo;\u00e9vader le temps de quelques heures. Et puis votre photographe est la pour capturer ces moments. Merci \u00e0 la Shaperie et aux Caves du Louvre de m&rsquo;avoir fait confiance. Merci \u00e0 tous les partenaires , clients et amis qui se joint \u00e0 l&rsquo;\u00e9v\u00e9nement. ET oui les photos de l&rsquo;\u00e9v\u00e8nement c&rsquo;est par l\u00e0&#8230; Avant de retrouver une vid\u00e9o r\u00e9cap sur cette soir\u00e9e anniversaire .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\" \/>\n<meta property=\"og:site_name\" content=\"Kevhoney Scarlett\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T08:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T09:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kevhoneyscarlett.com\/wp-content\/uploads\/2023\/04\/baniere-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"866\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevhoney Scarlett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevhoney Scarlett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\"},\"author\":{\"name\":\"Kevhoney Scarlett\",\"@id\":\"https:\/\/kevhoneyscarlett.com\/#\/schema\/person\/4bfe9409f8b8e81773d217fbb038bb75\"},\"headline\":\"Cinq conseils marketing pour organiser et structurer la communication d&rsquo;un \u00e9v\u00e9nement pour son client.\",\"datePublished\":\"2023-04-17T08:55:35+00:00\",\"dateModified\":\"2023-04-17T09:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\"},\"wordCount\":653,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/kevhoneyscarlett.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kevhoneyscarlett.com\/wp-content\/uploads\/2023\/04\/baniere-1.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\",\"url\":\"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/\",\"name\":\"Cinq conseils marketing pour organiser et structurer la communication d'un \u00e9v\u00e9nement pour son client. - 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Kevhoney Scarlett","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/","og_locale":"fr_FR","og_type":"article","og_title":"Cinq conseils marketing pour organiser et structurer la communication d'un \u00e9v\u00e9nement pour son client. - Kevhoney Scarlett","og_description":"R\u00e9cemment j&rsquo;ai pu travailler sur les 10 ans de la Shaperie, un Face concept store: barber ,opticien et coiffeur . Cette marque m&rsquo;a missionner pour retravailler leur image en suivant une ligne directive \u00ab\u00a0venez comme vous \u00eates\u00a0\u00bb. J&rsquo;ai pu d\u00e9finir une strat\u00e9gie de communication acc\u00e8s sur la diversit\u00e9 et l&rsquo;inclusion, telle avec un campagne de pub mettant en avant des artistes drags ou diff\u00e9rente texture de cheveux . Ainsi j&rsquo;ai d\u00e9cid\u00e9 de vous partager 5 piliers ( sur 15 )essentiels pour organiser et r\u00e9ussir un \u00e9v\u00e8nement. 1. D\u00e9finir un plan de communication : Avant tout, il est important de d\u00e9finir un plan de communication clair pour l&rsquo;\u00e9v\u00e9nement. Cela devrait inclure une strat\u00e9gie pour communiquer avec les participants, les partenaires et les m\u00e9dias. Il peut \u00eatre utile de diviser le plan en \u00e9tapes, en d\u00e9finissant les dates et les canaux de communication pour chaque \u00e9tape. Tips: Des documents communs \u00e0 tous. 2. Utiliser les r\u00e9seaux sociaux : Les r\u00e9seaux sociaux sont un outil pr\u00e9cieux pour promouvoir un \u00e9v\u00e9nement. Il est important de choisir les bons canaux sociaux pour votre public cible, de cr\u00e9er des hashtags uniques et de planifier une strat\u00e9gie de publication r\u00e9guli\u00e8re pour susciter l&rsquo;int\u00e9r\u00eat et l&rsquo;engagement des participants. Tips : Commencer \u00e0 publier r\u00e9guli\u00e8rement 1 mois avant la date butoir 1 \u00e0 2 post; puis la semaine de l&rsquo;\u00e9v\u00e9nement tous les jours. 3. Utiliser le courrier \u00e9lectronique : Le courrier \u00e9lectronique est un moyen efficace de communiquer avec les participants, les partenaires et les m\u00e9dias. Il est important d&rsquo;envoyer des courriers \u00e9lectroniques r\u00e9guliers pour tenir les gens inform\u00e9s de l&rsquo;\u00e9v\u00e9nement, de ses mises \u00e0 jour et des d\u00e9tails importants tels que les dates et l&rsquo;heure de d\u00e9but. Tips : Utiliser un logiciel d&rsquo;envoi grouper pour \u00eatre rapide et efficace en peu de temps. 4. Cr\u00e9er un site Web d\u00e9di\u00e9 : Un site Web d\u00e9di\u00e9 \u00e0 l&rsquo;\u00e9v\u00e9nement peut aider \u00e0 centraliser toutes les informations pertinentes sur l&rsquo;\u00e9v\u00e9nement. Il peut inclure des informations sur les orateurs, les sponsors, les horaires et les activit\u00e9s, ainsi que des formulaires d&rsquo;inscription et de contact. En bref centraliser toutes les informations et moyens de r\u00e9cup\u00e9rer des informations pertinentes \u00e0 sa strat\u00e9gie digitale en un endroit . Tips: Utiliser de sites qui r\u00e9f\u00e9rencie les \u00e9v\u00e8nements dans votre r\u00e9gion ou \u00e0 l&rsquo;international( on priorise la population locale, mais on ne d\u00e9laisse pas le potentiel international). 5. Collaborer avec les m\u00e9dias locaux : Collaborer avec les m\u00e9dias locaux peut aider \u00e0 faire conna\u00eetre votre \u00e9v\u00e9nement \u00e0 un public plus large. Il est important de contacter les journalistes locaux et de leur envoyer des communiqu\u00e9s de presse r\u00e9guliers pour les tenir inform\u00e9s de l&rsquo;\u00e9v\u00e9nement. En outre, il est important de rechercher des opportunit\u00e9s de couverture m\u00e9diatique avant, pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement. Tips: Organiser une journ\u00e9e presse et entr\u00e9e en contact avec les journalistes assez t\u00f4t. LE PLUS IMPORTANT dans un \u00e9v\u00e8nement r\u00e9ussi est le retour des invit\u00e9s&#8230;et si des invit\u00e9s oublie de filmer votre \u00e9v\u00e9nement c&rsquo;est que vous avez r\u00e9ussi votre challenge et que vous les avez fait s&rsquo;\u00e9vader le temps de quelques heures. Et puis votre photographe est la pour capturer ces moments. Merci \u00e0 la Shaperie et aux Caves du Louvre de m&rsquo;avoir fait confiance. Merci \u00e0 tous les partenaires , clients et amis qui se joint \u00e0 l&rsquo;\u00e9v\u00e9nement. ET oui les photos de l&rsquo;\u00e9v\u00e8nement c&rsquo;est par l\u00e0&#8230; Avant de retrouver une vid\u00e9o r\u00e9cap sur cette soir\u00e9e anniversaire .","og_url":"https:\/\/kevhoneyscarlett.com\/index.php\/2023\/04\/17\/cinq-conseils-pour-une-strategie-marketing-optimisee\/","og_site_name":"Kevhoney Scarlett","article_published_time":"2023-04-17T08:55:35+00:00","article_modified_time":"2023-04-17T09:01:04+00:00","og_image":[{"width":866,"height":328,"url":"https:\/\/kevhoneyscarlett.com\/wp-content\/uploads\/2023\/04\/baniere-1.jpg","type":"image\/jpeg"}],"author":"Kevhoney Scarlett","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Kevhoney Scarlett","Dur\u00e9e de lecture estim\u00e9e":"3 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